Accounting — ELA Connection

Accounting
Services

Approach

Businesses of all sizes depend on accurate, insightful information to manage their day-to-day operations, capitalize on opportunities, and sustain profitability. We provide expert support to meet your accounting needs so that you can focus your time and energy on building a strong business.

Our approach is to listen, assess and customize the solution for each customer. We work with our clients to educate them on why books are important, we can show them the processes to keep data up to date, and we teach them how to read reports and make decisions based on the numbers.

We are software agnostic so we can work with your current set up to minimize disruptions, but we are also experts in QBO (Quickbooks Online).

Whether you are just a start-up that needs to separate personal from business finances, or you have an established accounting system in place, we can help you organize your business for success.

Services

Accounting and Bookkeeping
Quickbooks’ maintenance
Accounts payable
Accounts receivable
Data entry
Historical clean up
Month end accounting
Balance sheet
P&L
Cash flow
Bank reconciliation

Financial Analysis and Consulting
Budgeting and forecasting
Budget variance
Cost optimization
KPI Metrics
Dashboard creation
Break even analysis
Return on investment
Revenue reporting
Profitability by product or customer line
Pricing analysis

Meet Ale

Alejandra Cumbrera Owner & Founder — **Alejandra Cumbrera**
Owner & Founder

Alejandra has been working with numbers for over 20 years and has a passion for organizing and making things simple.

Born and raised in Argentina, Alejandra studied in Buenos Aires where she became a CPA (Certified Public Accountant) and worked for PricewaterhouseCoopers and other top notch firms in finance and accounting.

After moving to Canada, and then the US, she expanded her horizons and started producing events, where she used her finance experience to master the budget management and ROI side of the business.

She launched ELA Connection in 2010 as a creative event agency that has since evolved into a consulting firm that also provides bookkeeping and accounting services.

Fluent in three languages (English, Spanish, and Portuguese), Alejandra uses her excelling organizational skills, understanding of numbers, knowledge of accounting and experience across different industries and lines of businesses, to help clients with their unique needs.

When she isn’t traveling the world, Alejandra can be found at home in Los Angeles with her husband and son, cooking good food and planning her next adventure.